SUPPORTING THE MANA KURAGAYALU PROJECT THROUGH PUBLIC PRIVATE PARTNERSHIP
Y&G has tied up with the Government of Telangana for implementation of its Mana Kuragayalu Project (MKP). MKP was initiated as a pilot program by the State Government as an extension of the Rythu Bazar concept for linking the distant farmers to the market for selling their fresh produce with a shortened supply chain. MKP targets to facilitate remunerative prices for the farmers while providing fresh fruits and vegetables at affordable prices to the urban consumers thereby containing the prices and inflation. Y&G plans to establish about 30 retail outlets in Telangana in the next 18 months.